Instant Popstar was one such bespoke multi-media event. From original concept to final execution, Sitting Duck developed and managed this unique brand experience. It ran throughout the summer and was designed to deliver a positive consumer experience.
The tour made 2,269 people into Instant Popstars, complete with their own recorded song, photo and unique page on the Instant Popstar website. At the end of the summer 271,819 votes were cast on the site, which had seen over 1 million hits from scratch.
The 6 winners went to London to record a specially written original song, produced by Rob and Simon..